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Past Forum Topics

Date Topic Host Summary
June, 2011 Implementing the Brand across All Touchpoints Applied Materials
October, 2010 Incorporating Consumer Branding Models into B2B Marketing Symantec
May, 2010 From Casual Acquaintance to #1 Fan Hewlett-Packard
September, 2009 Brand Management in the Social Media Jungle Electronic Arts
March, 2009 Change (Y)our World and Strengthen Your Brand Sun Microsystems
October, 2008 Best Global Brands 2008 Interbrand
May, 2008 Opportunities and Challenges in Managing a Strong Brand Architecture Adobe
October 2007 Navigating Your Brand through Mergers and Acquisitions Microsoft Corporation Summary
December 2006 New Trends and Challenges in Brand Management Yahoo!
October 2005 Unmeasurable Aspects of the Brand Intel Part of ANA Western Region Summit
February 2005 Measuring and Communicating Brand Value Cisco Co-hosted with ANA
October 2003 Choosing and Teaming with a Branding Agency Symantec
February 2003 Presentation of the Technology Branding Report by Socratic Technologies HP and Nelson and Associates
October 2002 CEOs Who Live the Brand (and those who don’t) Synopsys Summary
July 2002 Global Branding SRI
March 2002 Branding Systems Adobe Software Summary
October 2001 Branding in Economically Challenging Times Cadence Systems Summary
May 2001 Measuring your Brand AMD Summary
February 2001 Organizational Branding Cisco Systems
September 2000 Evolving a Brand 3com Corporation Summary
May 2000 Branding and the Internet Compaq Corporation Summary
February 2000 What are the Greatest Challenges in a Managing a Technology Brand? Quantum Corporation Summary