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		<title>Brand Archetypes &#8211; Roundtable Discussion</title>
		<link>http://www.svbrandforum.com/2012/02/brand-archetypes-roundtable-discussion/</link>
		<comments>http://www.svbrandforum.com/2012/02/brand-archetypes-roundtable-discussion/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 19:20:14 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=730</guid>
		<description><![CDATA[&#160;                                                          &#160; &#160; &#160; &#160; &#160; &#160; Who Are You? Really? Brand Archetypes and Defining Brand Character               When: March 7, [...]]]></description>
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<p>&nbsp;</p>
<p><img class="alignleft" style="margin: 0px;" title="" src="https://app.icontact.com/icp/loadimage.php/mogile/783165/9dbd6d82b35d0f9a4d330c809079ab43/image/jpeg" alt="" width="230" height="75" />                                                        <img class="alignright" style="width: 156px; height: 36px; border-width: 0px; border-style: solid; border-color: #000000; margin: 0px; display: inline;" src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/5f59f92fadaf282438290d4e99d95994/image/jpeg" alt="" width="156" height="36" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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<div align="center">
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span style="font-size: 29px;"><span style="font-size: 29px;"><strong><span style="color: #660000; font-family: arial, helvetica, sans-serif;">Who Are You? Really?</span></strong></span></span></p>
<p><span style="color: #660000; font-family: arial, helvetica, sans-serif;"><span style="font-size: 20px;"><span style="color: #333333;">Brand Archetypes and Defining Brand Character</span></span></span></p>
<p style="text-align: left;"><span class="Apple-style-span" style="color: #1c70a8; font-family: arial, helvetica, sans-serif; font-size: 23px;"><strong>              When: </strong><span style="color: #000000;"><span style="font-size: 20px;">March 7, 2012<br />
</span></span></span><span class="Apple-style-span" style="font-size: 20px;">                       8:00 am to 9:00 am</span></p>
<p><span class="Apple-style-span" style="color: #1c70a8; font-family: arial, helvetica, sans-serif; font-size: 23px;"><strong> Where: </strong><span style="color: #000000;"><span style="font-size: 20px;">Cheskin Added Value Headquarters<br />
<span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 18px;">    255 Shoreline Drive, Suite 350<br />
Redwood Shores, CA 94065</span></span></span></span></p>
</div>
<div>
<p style="margin-left: 40px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">More and more products and services are introduced each year, to an increasing cacophony of marketing messages. How can you cut through the clutter? How can you create a unique, compelling positioning for your brand that transcends the noise? </span></p>
<p style="margin-left: 40px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><strong>Helen Firth and Lee Shupp</strong> from Cheskin Added Value will lead a discussion about developing brand character, presenting their own approach which emphasizes the adroit use of archetypes. Archetypes are characters that we recognize from cultural stories that are core to our understanding of the world: the Hero, the Sage, the Magician, the Lover, and others. Applying archetypes requires a blend of art and science, because you must integrate dominant and secondary archetypes to create a truly unique and differentiated brand character all your own.</span></p>
<p>We welcome your presence and point of view, as we look forward to a rich discussion of this important topic.</p>
<div style="text-align: center;"><em><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">There is <strong>no cost</strong> for this event.</span></span></em></div>
<div style="text-align: center;"><em><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">Refreshments will be served.</span></span></em></div>
<p>&nbsp;</p>
<p style="text-align: center; margin-left: 80px;"><span style="color: #286fad;"><a href="http://cheskinroundtable.eventbrite.com"><img style="border: 0px solid #286fad; margin: 0px 71px 0px 0px; width: 200px; display: inline; height: 49px;" src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/20a677268c48575aebc720a3fb77b39d/image/png" alt="" width="200" height="49" align="" /></a></span></p>
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<p>&nbsp;</p>
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		<title>Spring 2012 Silicon Valley Brand Forum</title>
		<link>http://www.svbrandforum.com/2012/02/spring-2012-silicon-valley-brand-forum/</link>
		<comments>http://www.svbrandforum.com/2012/02/spring-2012-silicon-valley-brand-forum/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 18:54:29 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=726</guid>
		<description><![CDATA[SAVE THE DATE May 15, 2012 8:30 am to 12 pm The next Silicon Valley Brand Forum will take place at: Spend a morning learning about best practices in: Brand Engagement in Social Media Managing the Brand Experience in a Seemingly Unmanageable World &#160; Companies work very hard to maximize the impact of a brand [...]]]></description>
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<p><a href="http://www.svbrandforum.com"><img style="margin: 0px;" title="" src="https://app.icontact.com/icp/loadimage.php/mogile/783165/9dbd6d82b35d0f9a4d330c809079ab43/image/jpeg" alt="" width="230" height="75" /></a></p>
</div>
<h2 align="center"><span style="font-size: 29px;"><span style="color: #660000;">SAVE THE DATE</span></span></h2>
<div align="center">
<p><span style="color: #660000;"><span style="font-size: 22px;"><span style="color: #1c70a8;"><strong>May 15, 2012</strong></span></span></span></p>
<p><span style="color: #000000;"><span style="font-size: 19px;">8:30 am to 12 pm</span></span></p>
</div>
<p style="margin-left: 80px;"><span style="color: #000000; font-size: medium;">The next Silicon Valley Brand Forum will take place at:</span></p>
<p style="text-align: center;"><span style="font-size: xx-large;"><a title="Xilinx" href="http://www.xilinx.com/company/Xilinx_Site_Map.pdf" target="_blank"><img src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/f460c3d6375938b253d9c76b52f2a6cd/image/gif" alt="" /></a></span></p>
<p><span style="font-size: 16px;">Spend a morning learning about best practices in:</span></p>
<p style="text-align: center;"><span style="font-size: 24px;"><strong>Brand Engagement in Social Media</strong></span></p>
<h6 style="text-align: center;"><span style="font-size: 18px; color: #333333;">Managing the Brand Experience in a Seemingly<br />
Unmanageable World</span></h6>
<p>&nbsp;</p>
<p><span class="Apple-style-span" style="font-size: 16px;">Companies work very hard to maximize the impact of a brand experience. They want to be sure that customers have a positive brand experience at every touchpoint. In the world of social media, where communities are run by people with no allegiance to your brand, brand managers are facing new challenges for managing that experience. We’ll hear from brand leaders who have tackled this challenge, and we&#8217;ll get a deeper understanding of managing brands in social media.  </span></p>
<p><span style="font-size: 16px;">Look for more information about this timely brand event very soon!</span></p>
<p style="margin-left: 80px;"><span style="font-size: 15px;">Sponsors:</span></p>
<p>  <img style="width: 78px; height: 63px; border-width: 0px; border-style: solid; border-color: #000000; margin: 0px; display: inline;" src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/9d9a250d8a88bded0381af62acbb79f1/image/jpeg" alt="" width="78" height="63" />        <img style="width: 101px; height: 30px; border-width: 0px; border-style: solid; border-color: #000000; margin: 0px; display: inline;" src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/41e7bef08fae98a7fad99c6ba73274dd/image/jpeg" alt="" width="101" height="30" /></td>
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<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Silicon Valley Brand Forum Fall 2011</title>
		<link>http://www.svbrandforum.com/2011/11/silicon-valley-brand-forum-fall-2011/</link>
		<comments>http://www.svbrandforum.com/2011/11/silicon-valley-brand-forum-fall-2011/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 22:33:11 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Photo Highlights]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Silicon Valley Brand Forum]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=719</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6174/6209218732_ae37b36ee3_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6082/6209220430_ca36913ba1_z_d.jpg" alt="" width="640" height="428" /></p>
<p><span id="more-719"></span></p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6135/6209225118_ec7bf28a8a_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6217/6209236566_410278edba_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6020/6208718417_a5752e00de_z_d.jpg" alt="" width="428" height="640" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6222/6208726643_e48375a8b9_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6100/6209240526_02e4f29bc6_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6144/6208736147_03f804e1b7_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6136/6208736521_3cbd55a391_z_d.jpg" alt="" width="640" height="428" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Director Of Client Development at Liquid Agency</title>
		<link>http://www.svbrandforum.com/2011/10/director-of-client-development-at-liquid-agency/</link>
		<comments>http://www.svbrandforum.com/2011/10/director-of-client-development-at-liquid-agency/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:12:37 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=704</guid>
		<description><![CDATA[Liquid Agency San Jose, CA Director Of Client Development Brief Description One word: Closer. Are you one? Do you have the leadership qualities it takes to win over clients, sell good work, and ultimatley drive the agency’s business to reach and surpass its next goal? The DCD is an integral member of the Leadership team [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Liquid Agency</strong><br />
<strong>San Jose, CA </strong></p>
<p><strong>Director Of Client Development</strong></p>
<p><strong>Brief Description</strong></p>
<p>One word: Closer. Are you one? Do you have the leadership qualities it takes to win over clients, sell good work, and ultimatley drive the agency’s business to reach and surpass its next goal? The DCD is an integral member of the Leadership team and must be able to sustain and maintain growth under all conditions. In essence, you must be able to work a room, then take over the room, then deliver on what you promised the room. The DCD is The Closer. This position can be in Portland or San Jose.</p>
<p><strong><a href="http://hire.jobvite.com/j/?cj=oVvXVfw2&amp;s=SV_Brand_Forum" target="_blank">Click here to apply.</a></strong></p>
<p><strong><br />
</strong></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Director Of Client Services at Liquid Agency</title>
		<link>http://www.svbrandforum.com/2011/10/director-of-client-services-at-liquid-agency/</link>
		<comments>http://www.svbrandforum.com/2011/10/director-of-client-services-at-liquid-agency/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:10:54 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=701</guid>
		<description><![CDATA[Liquid Agency San Jose, CA Director Of Client Services Brief Description Can you build and nurture client relationships? Will you tirelessly motivate and drive your team to success? Are you about delivering results, sharing learnings, and going out and digging deeper? Superman/woman tendencies? If you answered yes to those, keep reading. We need you at [...]]]></description>
			<content:encoded><![CDATA[<p><strong><strong>Liquid Agency</strong><br />
<strong>San Jose, CA</strong></strong></p>
<p><strong><strong><br />
</strong>Director Of Client Services</strong><br />
<strong>Brief Description</strong></p>
<p>Can you build and nurture client relationships? Will you tirelessly motivate and drive your team to success? Are you about delivering results, sharing learnings, and going out and digging deeper? Superman/woman tendencies? If you answered yes to those, keep reading. We need you at Liquid Agency.  Our team needs a leader, one with digital experience. This position can be in Portland or San Jose.</p>
<p><a href="http://hire.jobvite.com/j/?cj=oFcQVfwm&amp;s=SV_Brand_Forum" target="_blank">Click here to apply.</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Senior Project Manager at Liquid Agency</title>
		<link>http://www.svbrandforum.com/2011/10/senior-project-manager-at-liquid-agency/</link>
		<comments>http://www.svbrandforum.com/2011/10/senior-project-manager-at-liquid-agency/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:05:59 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=699</guid>
		<description><![CDATA[Liquid Agency San Jose, CA Senior Project Manager, Temp To Perm Brief Description Do you know what a brand is, and all its essential ingredients? Have you managed jobs from strategic messaging platforms to the development of brand identitiesh, all the way down to website or app build-outs? Can you deliver realistic schedules and estimates [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Liquid Agency</strong><br />
<strong>San Jose, CA<br />
</strong></p>
<p><strong>Senior Project Manager, Temp To Perm</strong><br />
<strong>Brief Description</strong><br />
Do you know what a brand is, and all its essential ingredients? Have you managed jobs from strategic messaging platforms to the development of brand identitiesh, all the way down to website or app build-outs? Can you deliver realistic schedules and estimates to our clients, with no surprises along the way? Sure, we expect a lot from our Senior Project Managers. But if you’re the right fit, you wouldn’t expect anything less.</p>
<p><a href="http://hire.jobvite.com/j/?cj=o6XRVfwz&amp;s=SV_Brand_Forum" target="_blank">Click here to apply.</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Account Manager at 1185 Design</title>
		<link>http://www.svbrandforum.com/2011/10/account-manager-at-1185-design/</link>
		<comments>http://www.svbrandforum.com/2011/10/account-manager-at-1185-design/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:01:50 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=695</guid>
		<description><![CDATA[1185 Design, Palo Alto, CA Account Manager 1185 Design is a full service, award-winning, design and multimedia agency of 25 creative professionals with expertise in design, brand strategy and programming in Palo Alto, CA. Our clients range from start-ups to Fortune 100 companies in services, consumer, technology, institutions and biotech. Our culture is one of [...]]]></description>
			<content:encoded><![CDATA[<h2><strong>1185 Design, Palo Alto, CA</strong></h2>
<p><strong>Account Manager</strong></p>
<p>1185 Design is a full service, award-winning, design and multimedia agency of 25 creative professionals with expertise in design, brand strategy and programming in Palo Alto, CA. Our clients range from start-ups to Fortune 100 companies in services, consumer, technology, institutions and biotech. Our culture is one of collaboration with multidisciplinary teams working with our clients to create a framework to build memorable brands.<span id="more-695"></span></p>
<p>The candidate will be an integral part of a small team of account people in a dynamic design setting. A successful candidate is one who thrives under pressure and works effectively in a fast paced design agency, has disciplined experience in the design/marketing industry, preferably with agency experience; and the ability to simultaneously prioritize multiple projects including client expectations and schedules.</p>
<p>This client-facing role manages 1185 client relationships by pitching new business, leading internal project management, managing the client day-to-day needs and ensuring project continuity.</p>
<p><strong>Activities</strong></p>
<p>• Work directly with clients to initiate and oversee management of individual projects and accounts</p>
<p>• Lead client planning meetings from project inception</p>
<p>• Proposal writing, including responsibility for ensuring proper documentation of contract terms and conditions, budget acceptance, etc.</p>
<p>• Internal and external resource planning/coordination and budget preparation/negotiation</p>
<p>• Produce creative briefs for review by project team and client</p>
<p>• Ensure that proposals coincide with project scope, plan, budget, goals, and objectives</p>
<p>• Ensure that proper communication is maintained within project team</p>
<p>• Research and develop content and create presentations using InDesign</p>
<p>• Handle billing and receivable discussions and achieve resolutions, keeping management informed of status of all outstanding issues</p>
<p>• Maintain knowledge of client industries and familiarity with competitive landscape</p>
<p><strong>Requirements</strong></p>
<p>• College degree in communications, business or marketing</p>
<p>• Project management experience</p>
<p>• Excellent interpersonal dynamics</p>
<p>• Superior verbal, presentation, written &amp; organizational skills</p>
<p>• Meticulous focus on details and deadlines</p>
<p><strong>Preferred Experience </strong></p>
<p>• Design agency experience</p>
<p>• Print and web technology understanding</p>
<p>• Proficiency with Adobe CS and MS Office for the PC or Mac</p>
<p>• Creative web strategy capabilities</p>
<p><strong>Onsite Contract-to-hire</strong></p>
<p><strong>Please submit resume with samples and salary history to: resume@1185design.com</strong></p>
<p>No phone calls please.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Senior Manager, Visual Identity at McKesson</title>
		<link>http://www.svbrandforum.com/2011/10/senior-manager-visual-identity-at-mckesson/</link>
		<comments>http://www.svbrandforum.com/2011/10/senior-manager-visual-identity-at-mckesson/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 22:54:07 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=687</guid>
		<description><![CDATA[Position:                Senior Manager, Visual Identity Business Unit:      McKesson Corporation Location:               San Francisco, CA Reference #:         53250 Empowering healthcare starts with you. At McKesson, whether you work in HR or marketing, finance or public affairs, you’re making a difference. You’ll spark a chain reaction that results in millions of people getting more from their healthcare. [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Position:                Senior Manager, Visual Identity<br />
</strong><strong>Business Unit:      McKesson Corporation<br />
</strong><strong>Location:               San Francisco, CA<br />
</strong><strong>Reference #:         53250</strong></p>
<p><strong>Empowering healthcare starts with you. </strong>At McKesson, whether you work in HR or marketing, finance or public affairs, you’re making a difference. You’ll spark a chain reaction that results in millions of people getting more from their healthcare.<span id="more-687"></span></p>
<p>As the nation’s leading healthcare services company, we touch virtually every aspect of healthcare. We empower our customers by delivering vital supplies and solutions. And we empower our employees through a supportive environment where opportunity and responsibility grow. Our exceptional leadership team provides the vision and strategy to advance healthcare, so you can feel confident in our direction and your future. At McKesson, we believe we can empower healthcare. And it all starts with you.</p>
<p><strong>Position Description<br />
</strong>The Senior Manager, Visual Identity on the Corporate Brand team will serve as visual identity expert and resource on building, evolving, and expressing all things related to the visual strategy and expression of the McKesson brand platform. This role will be critical as McKesson introduces a new brand platform through both internal and external activation and across all marketing channels (i.e., print and digital environment). This will solidify our brand infrastructure, promote brand compliance and develop knowledge for the system based on real application development and learning’s from across the company.</p>
<p>As a key member of the Corporate Brand team, this position is responsible for development, maintenance, and education of the visual expression of McKesson’s new brand identity system. He/she will help to complete the new brand visual and verbal identity system development (does not include content development), internalize all intellectual capital associated with visual identity system creation, design type treatments/related identities to support McKesson’s brand architecture and test new applications to finalize and strength test new system rules. In addition, he/she will develop corporate brand assets (i.e., corporate overview deck, etc.) and templates in support of corporate brand marketing and BU adoption of the new brand platform. This includes overseeing brand visual identity execution and alignment on brand launch activities and the updating of online properties (mckesson.com and McKNet). In addition, he/she will act as subject matter expert on brand identity standards and visual expression across the enterprise.</p>
<p>In addition to day-to-day design responsibilities, he/she will work to ensure the new visual identity yearly comes through events that set the strategy for the Company’s executive leadership and our sales forces, as well as events that promote business literacy and cohesion for associates. For example: the Senior Management Strategy Forum, National Sales Conference, and Town Hall events.</p>
<p><strong>Key Responsibilities</strong></p>
<ul>
<li>Overall strategy and evolution of new brand visual identity system.</li>
<li>Transition all intellectual capital of the new brand visual identity system from development team to a codified set of rules/guidelines, final templates, and artwork that is housed and managed internally.</li>
<li>Create and maintain visual identity system guidelines as templates are used, tested, and new rules created.</li>
<li>Maintain and educate on visual identity standards.</li>
<li>Review marketing outputs with Brand team to ensure brand compliance. Promote brand standards for the company, and identify new opportunities to enhance the brand across all mediums.</li>
<li>Design and develop corporate brand assets/type treatments/identities.</li>
<li>Manage all visual identities/ corporate assets/artwork on the McKesson Brand Toolkit is current and in brand compliance.</li>
<li>Creates PPT presentations for Corporate Brand.</li>
<li>Develops visual designs/assets for new user experiences on both McKesson.com and McKNet to support work digital agency delivers (i.e. campaigns, etc.) within publishing deadlines.</li>
<li>Provide consulting visual identity support and direction on brand identity to digital agency partners.</li>
<li>Provide strategy and design direction on how visual identity can come through on mobile applications and other platforms.</li>
<li>Develops visual templates for microsites.</li>
<li>Create robust documentation of designs.</li>
<li>Develops multimedia assets such as Flash presentations.</li>
<li>Design customized graphics, headers and artwork for new site sections.</li>
<li>Conceives and executes visual expression for yearly strategic events with a thematic emphasis.</li>
<li>Provides creative leadership and strategic consultation to BU designers and corporate constituents.</li>
<li>Manages creative projects effectively and efficiently while maintaining priorities, deadlines, budgets, and deliverables.</li>
</ul>
<p><strong>Key Qualifications</strong></p>
<ul>
<li>Bachelor’s degree in Graphic Arts or a design related field is required with a minimum of 10 years of experience. (The ideal candidate will have at least 5 years of design/interactive experience, an accessible digital portfolio, and a thorough understanding of information architecture/user experience.)</li>
<li>Strong experience with standard digital design applications such as Flash, Adobe Illustrator and Photoshop is required.</li>
<li>Deep experience working with PowerPoint is required.</li>
<li>Strong typography, layout, color, illustration and graphic design skills.</li>
<li>Experience in developing, educating, and rolling out new brand visual identity and brand architecture systems.</li>
<li>Some design for rich internet applications as well as motion graphics and experience with Adobe AfterEffects and video editing is a significant plus.</li>
<li>At least 3 years of experience working with large-scale websites.</li>
<li>Provide creative leadership for the corporate brand identity system and website, and contribute to development of an interactive, online product.</li>
<li>Ability to thrive in a multi-tasking environment, maintain strong attention to detail and service-oriented attitude.</li>
<li>Strong communication and problem-solving skills.</li>
</ul>
<h3>Healthcare experience preferred.<strong> </strong></h3>
<p><strong>Applicants should apply at <a href="https://careers.mckesson.com/apply.html?jobreq=53250">https://careers.mckesson.com/apply.html?jobreq=53250</a>. </strong></p>
<p><strong>Benefits &amp; Company Statement</strong></p>
<p>We believe you should be rewarded for the important work you do. For that reason, you’ll receive a competitive compensation and benefits package when you join our team.</p>
<p><strong>It starts with you.</strong> That’s a simple sentence but it says a lot. It reminds each one of us that what we do matters. Every single McKesson employee contributes to our mission—whatever your title, whatever your role, you act as a catalyst in a chain of events that helps millions of people all over the globe. By connecting and improving the business of healthcare, we’re helping to ensure that millions of patients get the treatment they need. And by choosing a career with McKesson Corporate, you’ll join a team of passionate people working together to improve lives and advance healthcare.</p>
<p>At McKesson, we believe we can empower healthcare. And it all starts with you.</p>
<p>As an equal opportunity employer, McKesson Corporation unites the talents and contributions of all to advance the power of healthcare. Learn more about our opportunities at mckesson.com/careers.</p>
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		<title>Brand Project Manager At Logitech</title>
		<link>http://www.svbrandforum.com/2011/10/brand-project-manager-at-logitech/</link>
		<comments>http://www.svbrandforum.com/2011/10/brand-project-manager-at-logitech/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 22:50:35 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
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		<guid isPermaLink="false">http://www.svbrandforum.com/?p=681</guid>
		<description><![CDATA[BRAND PROJECT MANAGER at LOGITECH (FT, Permanent Position) As a member of the Logitech Global Marketing Group, we believe that everything we do is about our brand, which may be reflected in any or all touch points. We believe that we have the power to change our company culture, redefine or reframe the business, and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>BRAND PROJECT MANAGER at LOGITECH</strong> (FT, Permanent Position)</p>
<p>As a member of the Logitech Global Marketing Group, we believe that everything we do is about our brand, which may be reflected in any or all touch points. We believe that we have the power to change our company culture, redefine or reframe the business, and change customer and employee perceptions. We have the ability to change the way we do business, and the way people behave. We believe in collaboration to develop creative solutions that are powerful, meaningful and efficient (visually and financially). We believe in rewarding talent, imagination, collaboration, passion and leadership.<span id="more-681"></span><strong></strong></p>
<p><strong>Placement &amp; Reporting Lines:<br />
</strong>This position reports directly to the Brand Director. This role will manage one Associate Brand Project Manager.</p>
<p><strong>Summary of the Role:<br />
</strong>Responsible for delivering marketing projects within agreed cost, schedule and performance requirements. This role will be a key enabler in the development and implementation of global strategic marketing plans for a key category of products, as well as an enabler in the development and activation of integrated marketing programs in the region.</p>
<p>In the role as a Global Brand Project Manager, he/she will support the Brand Team in implementing the brand strategy and brand plans for the category; project manage advertising and packaging initiatives through the defined process; help manage day to day to agency relationships; work closely with cross functional teams including engineering, product innovation, product marketing, GMO, regional marketing, marketing operations to coordinate deliverables and ensure projects are on schedule, cost and meet desired goals.</p>
<p>In addition, he/she will help implement the globally developed marketing plan for each category in the region. The Brand Project Manager will manage the implementation of marketing efforts in the region; ensure excellence in in-market activation; coordinate regional and local reporting on brand business performance and post-promotion analysis.</p>
<p><strong>Core responsibilities:</strong></p>
<p><strong>Global Product Category Responsibilities</strong></p>
<ul>
<li>Provide operational oversight and direction for implementing marketing initiatives that maximize efficiencies, reduce cost and minimize risk.</li>
<li>Act as marketing operations project expert, developing requirements and business case documents, performing quality assurance testing, prioritizing projects, and managing resources across numerous projects at any given time.</li>
<li>Work and coordinate with marketing and other business units to establish metrics, goals, and quality control standards that improve campaign performance.</li>
<li>Maintain deep understanding of systems and provide data road map.</li>
<li>Create and maintain reliable, timely and accurate reports.</li>
<li>Communicate status of projects and implementations.</li>
<li>Constantly work to improve information flows and processes.</li>
<li>Ensure consistent way of working.</li>
</ul>
<p><strong>Regional Marketing Responsibilities</strong></p>
<ul>
<li>Be a trustworthy link between the brand teams, marketing excellence roles based in EMEA, Product Managers, trade marketing and the local EMEA countries and ensure efficient information flow.</li>
<li>Support in adaptation and localization of global marketing assets.</li>
<li>Work and coordinate with marketing and other business units to establish metrics, goals, and quality control standards that improve campaign performance.</li>
<li>Create and maintain reliable, timely and accurate reports.</li>
<li>Communicate status of projects and implementations.</li>
<li>Constantly work to improve information flows and processes.</li>
</ul>
<p><strong>Desired Qualifications:</strong></p>
<ul>
<li>Minimum 3-5 years of relevant experience, preferably in consumer marketing.</li>
<li>Strong organizational skills: systematic, orderly, exhaustive, detail oriented.</li>
<li>Exceptional communication skills (fluency in other languages a plus): ability to provide timely and concise program and project status information adapted to different levels &amp; audiences within the organization. Ability to clearly communicate marketing priorities.</li>
<li>Leadership skills: ability to present a realistic view of the project status at all times; ability to manage and motivate team members towards the objective of the program; commands respect rather than demands respect</li>
<li>Problem solver</li>
</ul>
<p>Please send resumes directly to Todd Walker at twalker@logitech.com. No phone calls please.</p>
<p>###END###</p>
<p>&nbsp;</p>
<h2><span style="color: #0000ff;"><strong>List Your Brand Job </strong>With<br />
The Silicon Valley Brand Forum</span></h2>
<p><em>If you&#8217;re seeking to reach the top candidates in the San Francisco Bay Area to fill an open position in brand management or marketing at your company, you can.</em></p>
<p><em>By using the Silicon Valley Brand Forum&#8217;s Job Alert you&#8217;ll reach over 850 senior brand professionals on our email list, have it seen here on the Bay Area&#8217;s leading brand organization’s website, and have it sent to all our blog subscribers. </em></p>
<p><em>Each posting is only $149. To arrange, please contact Kevin Heney at 408-425-1597.</em></p>
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		<title>Getting Ready For Our 2012 Spring Event</title>
		<link>http://www.svbrandforum.com/2011/10/getting-ready-for-our-2012-spring-event/</link>
		<comments>http://www.svbrandforum.com/2011/10/getting-ready-for-our-2012-spring-event/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 22:30:15 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Event Updates]]></category>
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		<description><![CDATA[&#160; &#160; - The Silicon Valley Brand Forum will start planning our next event in early November. If you have a great topic idea, want to offer to host our next event at your company, or would like to talk about sponsorship opportunities, now is the time to talk with us. Please leave a comment [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<div class="wp-caption alignnone" style="width: 522px"><img class=" " title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6144/6208736147_03f804e1b7_z_d.jpg" alt="" width="512" height="342" /><p class="wp-caption-text">Silicon Valley Brand Forum Fall 2011</p></div>
<p>&nbsp;</p>
<p><span style="color: #ffffff;">-</span></p>
<p>The Silicon Valley Brand Forum will start planning our next event in early November. If you have a great topic idea, want to offer to host our next event at your company, or would like to talk about sponsorship opportunities, now is the time to talk with us.</p>
<p>Please leave a comment below or send an email to <a   href="javascript:smae_decode('a2V2aW5Ac3ZicmFuZGZvcnVtLmNvbQ==');" >&#107;&#101;&#118;&#105;&#110;&#064;&#115;&#118;&#098;&#114;&#097;&#110;&#100;&#102;&#111;&#114;&#117;&#109;&#046;&#099;&#111;&#109;</a>.</p>
<address>Cheers,</address>
<address>The Silicon Valley Brand Forum staff.</address>
<p>&nbsp;</p>
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