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		<title>Brand Engagement in Social Media</title>
		<link>http://www.svbrandforum.com/2012/04/brand-social-medi/</link>
		<comments>http://www.svbrandforum.com/2012/04/brand-social-medi/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 18:28:19 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Event Updates]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Forum]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Silicon Valley Brand Forum]]></category>

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		<description><![CDATA[Silicon Valley Brand Forum presentsBrand Engagement in Social Media Managing the Brand Experience in a Seemingly Unmanageable World Presenter and Panelist Lorie Loe, CEOEccolo Media Panel Moderator MIke Sanchez, Brand StrategistCisco Systems Panelist Katy Keim, CMOLithium Technologies Panelist Sandi Meyer, Sr. Dir., Mktg.TrendMicro May 15, 2012 &#124; 8:30am &#8211; 12:00pmSpend a morning learning about best [...]]]></description>
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<td><strong>Silicon Valley Brand Forum presents</strong><strong></strong><strong>Brand Engagement in Social Media</strong></p>
<p><strong></strong><strong><em>Managing the Brand Experience in a Seemingly Unmanageable World</em></strong></td>
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<strong>Presenter and Panelist</strong><br />
Lorie Loe, CEOEccolo Media</td>
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<strong>Panel Moderator</strong><br />
MIke Sanchez,<br />
Brand StrategistCisco Systems</td>
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Katy Keim, CMOLithium Technologies</td>
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<strong>Panelist</strong><br />
Sandi Meyer, Sr. Dir., Mktg.TrendMicro</td>
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<td><strong>May 15, 2012 | 8:30am &#8211; 12:00pm</strong><em><strong>Spend a morning learning about best practices in</strong></em></p>
<p><em><strong>Brand Engagement in Social Media</strong></em></p>
<p>&nbsp;</p>
<p><a href="http://click.icptrack.com/icp/relay.php?r=2379981&amp;msgid=251286&amp;act=6LLG&amp;c=783165&amp;destination=http%3A%2F%2Fwww.xilinx.com%2Fcompany%2FXilinx_Site_Map.pdf" target="_blank"><img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/f460c3d6375938b253d9c76b52f2a6cd/image/gif" alt="" width="115" height="34" /><br />
2</a>100 Logic Drive, San Jose, CA</p>
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<td>Companies work very hard to maximize the impact of a brand experience. They want to be sure that customers have a positive brand experience at every touchpoint. In the world of social media, where communities are run by people with no allegiance to your brand, brand managers are facing new challenges for managing that experience. We’ll hear from brand leaders who have tackled this challenge, and we’ll get a deeper understanding of managing brands in social media.The Event will begin with a presentation from<br />
<strong>Lorie Loe, CEO of Eccolo Media</strong>, on the connection between engaging audiences through brand content in social media and building your brand.We’ll also have a panel discussion with a group of brand professionals sharing best practices and challenges from both the client and agency perspective.</td>
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<td bgcolor="transparent"><a href="http://click.icptrack.com/icp/relay.php?r=2379981&amp;msgid=251286&amp;act=6LLG&amp;c=783165&amp;destination=http%3A%2F%2Fsvbfspring12.eventbrite.com%2F" target="_blank"><img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/31eddc8e19af82356ad7d0f95bc83b93/image/png" alt="" /></a></td>
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<td>Premier Sponsor:               Media Sponsor:<img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/c4cf5b0f30cd32808150cba3d8c972db/image/png" alt="" width="78" height="71" />        <img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/529a039b0d84f768fc239825a0c95146/image/png" alt="" width="83" height="47" />&nbsp;</p>
<p>Associate Sponsors:<br />
<img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/197221b0a2291cbb91722ebb860ee5cf/image/png" alt="" width="86" height="33" /><img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/928b01201609dc83abec3d7e3a8f7cd3/image/png" alt="" width="144" height="30" /></td>
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<td><img src="http://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/5cc6f32d73f9b38ce6ea965578440f6f/image/jpeg" alt="" width="175" height="68" /><strong><a href="../../" target="_blank">www.svbrandforum.com</a></strong></td>
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		<title>Spring 2012 Silicon Valley Brand Forum</title>
		<link>http://www.svbrandforum.com/2012/03/spring-2012-silicon-valley-brand-forum/</link>
		<comments>http://www.svbrandforum.com/2012/03/spring-2012-silicon-valley-brand-forum/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 18:25:29 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Event Updates]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=726</guid>
		<description><![CDATA[May 15, 2012 8:30 am to 12 pm The next Silicon Valley Brand Forum will take place at: Spend a morning learning about best practices in: Brand Engagement in Social Media Managing the Brand Experience in a Seemingly Unmanageable World Companies work very hard to maximize the impact of a brand experience. They want to [...]]]></description>
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<p><a href="http://www.svbrandforum.com"><img style="margin: 0px;" title="" src="https://app.icontact.com/icp/loadimage.php/mogile/783165/9dbd6d82b35d0f9a4d330c809079ab43/image/jpeg" alt="" width="230" height="75" /></a></p>
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<p style="text-align: center;"><span style="color: #660000;"><span style="font-size: 22px;"><span style="color: #1c70a8;"><strong><a href="http://www.svbrandforum.com/wordpress/wp-content/uploads/2012/02/3_sponsors.png"><br />
</a><br />
May 15, 2012</strong></span></span></span></p>
<p><span style="color: #000000;"><span style="font-size: 19px;">8:30 am to 12 pm</span></span></p>
</div>
<p style="margin-left: 80px;"><span style="color: #000000; font-size: medium;">The next Silicon Valley Brand Forum will take place at:</span></p>
<p style="text-align: center;"><span style="font-size: xx-large;"><a title="Xilinx" href="http://www.xilinx.com/company/Xilinx_Site_Map.pdf" target="_blank"><img src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/f460c3d6375938b253d9c76b52f2a6cd/image/gif" alt="" /></a></span></p>
<p><span style="font-size: 16px;">Spend a morning learning about best practices in:</span></p>
<p style="text-align: center;"><span style="font-size: 24px;"><strong>Brand Engagement in Social Media</strong></span></p>
<h6 style="text-align: center;"><span style="font-size: 18px; color: #333333;">Managing the Brand Experience in a Seemingly<br />
Unmanageable World</span></h6>
<p><span style="font-size: 14px;">Companies work very hard to maximize the impact of a brand experience. They want to be sure that customers have a positive brand experience at every touchpoint. In the world of social media, where communities are run by people with no allegiance to your brand, brand managers are facing new challenges for managing that experience. We’ll hear from brand leaders who have tackled this challenge, and we&#8217;ll get a deeper understanding of managing brands in social media.  </span></p>
<p><span style="font-size: 14px;">The Event will begin with a presentation from Lorie Lowe, CEO of Eccolo Media, on the connection between engaging audiences through brand content in social media and building your brand.</span></p>
<p><span style="font-size: 14px;">We&#8217;ll also have a panel discussion with a group of brand professionals sharing best practices and challenges from both the client and agency perspective</span><span style="font-size: 14px;">.</span></p>
<p><a href="http://www.svbrandforum.com/wordpress/wp-content/uploads/2012/02/Xilinx-Panelists.jpg"><img class="aligncenter size-full wp-image-740" title="Xilinx Panelists" src="http://www.svbrandforum.com/wordpress/wp-content/uploads/2012/02/Xilinx-Panelists.jpg" alt="" width="480" height="190" /></a></p>
<p style="text-align: center;"><a href="http://svbfspring12.eventbrite.com"><img class="wp-image-742 aligncenter" title="register_button" src="http://www.svbrandforum.com/wordpress/wp-content/uploads/2012/02/register_button-300x75.png" alt="" width="180" height="45" /></a></p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;">Sponsors</span></p>
<p><a href="http://www.svbrandforum.com/wordpress/wp-content/uploads/2012/02/3_sponsors.png"><img class="aligncenter size-medium wp-image-743" title="3_sponsors" src="http://www.svbrandforum.com/wordpress/wp-content/uploads/2012/02/3_sponsors-300x87.png" alt="" width="300" height="87" /></a></td>
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		<title>The Last &#8220;Social Media&#8221; Conference</title>
		<link>http://www.svbrandforum.com/2012/03/the-last-social-media-conference/</link>
		<comments>http://www.svbrandforum.com/2012/03/the-last-social-media-conference/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 18:21:51 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brandsights]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=766</guid>
		<description><![CDATA[I attended B2B Online&#8217;s Digital Edge Live conference on March 20th, a full day of insights on trends and best practices in the digital world from executives from the largest companies to small agencies. My head is still spinning with info, but there were a few takeaways that I thought were blogworthy. Jeremiah Owyang from [...]]]></description>
			<content:encoded><![CDATA[<p>I attended B2B Online&#8217;s Digital Edge Live conference on March 20th, a full day of insights on trends and best practices in the digital world from executives from the largest companies to small agencies. My head is still spinning with info, but there were a few takeaways that I thought were blogworthy.</p>
<p>Jeremiah Owyang from the Altimeter Group opened the event with a presentation that encouraged us all to approach social media with a methodical growth strategy starting with a solid internal foundation and rising to a holistic model where social media is completely integrated into the organization and everyone is completely informed of the corporate guidelines. Without this approach, he warned, organizations will be entrenched in crisis management, or &#8220;social media sanitation.&#8221;</p>
<p>An interesting point Jeremiah made that was reiterated throughout the day, is that people will no longer refer to Social Media in 5 to 10 years, as it will be so pervasive that it will just be considered an integral part of all business. We don&#8217;t see many people these days referring to themselves as Internet marketers. Your first question would be, &#8220;As to what? A non-Internet marketer? How do you do that?&#8221;  It won&#8217;t be long before people will ask social media marketing managers, &#8220;What other kind of marketing managers are there?&#8221;</p>
<p>Mark Wilson from Sybase had one of the most tweeted data points in his presentation on mobile marketing: There are about 2.5x the amount of mobile phones in the world as there are toothbrushes. The statistic accompanied a wonderful photo of a man with disastrous teeth holding a cell phone to his ear.</p>
<p>Attendees tweeted interesting points throughout the day at #DEliveSF. It was an amazing collection of presenters leaving all of the attendees with lots to think about. And maybe it was the last  event that will use the term Social Media so pervasively. Perhaps next time they&#8217;ll just call it &#8220;communications.&#8221;</p>
<p>&nbsp;</p>
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		<title>Know Thyself</title>
		<link>http://www.svbrandforum.com/2012/03/know-thyself/</link>
		<comments>http://www.svbrandforum.com/2012/03/know-thyself/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 11:30:24 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brandsights]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=746</guid>
		<description><![CDATA[from Kevin Heney I met with a small group of branding folks this week to talk about brand archetypes. Lee Shupp and Helen Firth from Cheskin Added Value led the discussion, as they have done a lot of work understanding how brand archetypes can help companies create a distinct brand character in their space. It’s [...]]]></description>
			<content:encoded><![CDATA[<p>from Kevin Heney</p>
<div>
<p>I met with a small group of branding folks this week to talk about brand archetypes. Lee Shupp and Helen Firth from Cheskin Added Value led the discussion, as they have done a lot of work understanding how brand archetypes can help companies create a distinct brand character in their space.</p>
<p>It’s based on Jung’s 12 archetypes – The Hero, the Creator, the Innocent, the Ruler, the Sage, Everyman, the Explorer, the Jester, the Caregiver, the Outlaw, the Lover and the Magician. Companies are often a combination of 2 or 3 archetypes. Many companies are hard to associate with a particular archetype, and that’s not a good thing. It usually means they don’t really have a personality.</p>
<p><a href="http://svbrandforum.files.wordpress.com/2012/03/archetypes_1-e1331233339677.jpg"><img title="Archetypes_1" src="http://svbrandforum.files.wordpress.com/2012/03/archetypes_1-e1331233339677.jpg?w=450&amp;h=153" alt="" width="450" height="153" /></a></p>
<p>The process of determining a desired archetype for a company begins with determining which archetypes are appropriate for the market space for that company. After all, Ameriprise would not want to be perceived as The Jester. Then they begin the process of finding the most appropriate archetype for the company that will differentiate them from the competition.  It’s a carefully researched process, and Lee pointed out that they also look at the “dark side” of each archetype, the potential negative associations, to be sure they avoid them.</p>
<p><a href="http://svbrandforum.files.wordpress.com/2012/03/archetypes_2-e1331233450519.jpg"><img title="Archetypes_2" src="http://svbrandforum.files.wordpress.com/2012/03/archetypes_2-e1331233450519.jpg?w=450&amp;h=153" alt="" width="450" height="153" /></a></p>
<p>If you’re thinking that brand archetypes is just another way for agency MBAs to suck money out of corporate coffers, consider the alternative. Look at those tired brand attributes inscribed in your brand platform. In case you’ve forgotten about them, I can tell you what they are: Smart, Innovative, Fast-to-market, Bold and Honest. Yeah, we had the same ones at my last company. Understanding your brand archetype will give you a real brand personality to communicate at all your touchpoints. It’s an important step in creating a distinctive and strong brand.</p>
<p><a href="http://svbrandforum.files.wordpress.com/2012/03/archetypes_3-e1331233546962.jpg"><img title="Archetypes_3" src="http://svbrandforum.files.wordpress.com/2012/03/archetypes_3-e1331233546962.jpg?w=450&amp;h=153" alt="" width="450" height="153" /></a></p>
<p>Additional reading:<br />
<a title="Brand Archetypes" href="http://www.added-value.com/source/2011/05/whats-your-archetype/">http://www.added-value.com/source/2011/05/whats-your-archetype/</a></p>
<p><a title="The Hero and the Outlaw" href="http://http//www.amazon.com/Hero-Outlaw-Building-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_1?ie=UTF8&amp;qid=1331161888&amp;sr=8-1">The Hero and the Outlaw</a> by Carol Pearson and Margaret Mark</p>
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		<title>Brand Archetypes &#8211; Roundtable Discussion</title>
		<link>http://www.svbrandforum.com/2012/02/brand-archetypes-roundtable-discussion/</link>
		<comments>http://www.svbrandforum.com/2012/02/brand-archetypes-roundtable-discussion/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 19:20:14 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=730</guid>
		<description><![CDATA[&#160;                                                          &#160; &#160; &#160; &#160; &#160; &#160; Who Are You? Really? Brand Archetypes and Defining Brand Character               When: March 7, [...]]]></description>
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<p>&nbsp;</p>
<p><span style="font-size: 29px;"><span style="font-size: 29px;"><strong><span style="color: #660000; font-family: arial, helvetica, sans-serif;">Who Are You? Really?</span></strong></span></span></p>
<p><span style="color: #660000; font-family: arial, helvetica, sans-serif;"><span style="font-size: 20px;"><span style="color: #333333;">Brand Archetypes and Defining Brand Character</span></span></span></p>
<p style="text-align: left;"><span class="Apple-style-span" style="color: #1c70a8; font-family: arial, helvetica, sans-serif; font-size: 23px;"><strong>              When: </strong><span style="color: #000000;"><span style="font-size: 20px;">March 7, 2012<br />
</span></span></span><span class="Apple-style-span" style="font-size: 20px;">                       8:00 am to 9:00 am</span></p>
<p><span class="Apple-style-span" style="color: #1c70a8; font-family: arial, helvetica, sans-serif; font-size: 23px;"><strong> Where: </strong><span style="color: #000000;"><span style="font-size: 20px;">Cheskin Added Value Headquarters<br />
<span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 18px;">    255 Shoreline Drive, Suite 350<br />
Redwood Shores, CA 94065</span></span></span></span></p>
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<div>
<p style="margin-left: 40px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;">More and more products and services are introduced each year, to an increasing cacophony of marketing messages. How can you cut through the clutter? How can you create a unique, compelling positioning for your brand that transcends the noise? </span></p>
<p style="margin-left: 40px;"><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><strong>Helen Firth and Lee Shupp</strong> from Cheskin Added Value will lead a discussion about developing brand character, presenting their own approach which emphasizes the adroit use of archetypes. Archetypes are characters that we recognize from cultural stories that are core to our understanding of the world: the Hero, the Sage, the Magician, the Lover, and others. Applying archetypes requires a blend of art and science, because you must integrate dominant and secondary archetypes to create a truly unique and differentiated brand character all your own.</span></p>
<p>We welcome your presence and point of view, as we look forward to a rich discussion of this important topic.</p>
<div style="text-align: center;"><em><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">There is <strong>no cost</strong> for this event.</span></span></em></div>
<div style="text-align: center;"><em><span style="font-family: arial, helvetica, sans-serif; font-size: medium;"><span style="font-family: arial,helvetica,sans-serif;">Refreshments will be served.</span></span></em></div>
<p>&nbsp;</p>
<p style="text-align: center; margin-left: 80px;"><span style="color: #286fad;"><a href="http://cheskinroundtable.eventbrite.com"><img style="border: 0px solid #286fad; margin: 0px 71px 0px 0px; width: 200px; display: inline; height: 49px;" src="https://staticapp.icpsc.com/icp/loadimage.php/mogile/783165/20a677268c48575aebc720a3fb77b39d/image/png" alt="" width="200" height="49" align="" /></a></span></p>
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		<title>Silicon Valley Brand Forum Fall 2011</title>
		<link>http://www.svbrandforum.com/2011/11/silicon-valley-brand-forum-fall-2011/</link>
		<comments>http://www.svbrandforum.com/2011/11/silicon-valley-brand-forum-fall-2011/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 22:33:11 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Photo Highlights]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[NetApp]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Silicon Valley Brand Forum]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=719</guid>
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			<content:encoded><![CDATA[<p>&nbsp;</p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6082/6209220430_ca36913ba1_z_d.jpg" alt="" width="640" height="428" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6135/6209225118_ec7bf28a8a_z_d.jpg" alt="" width="640" height="428" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6217/6209236566_410278edba_z_d.jpg" alt="" width="640" height="428" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6020/6208718417_a5752e00de_z_d.jpg" alt="" width="428" height="640" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6222/6208726643_e48375a8b9_z_d.jpg" alt="" width="640" height="428" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6100/6209240526_02e4f29bc6_z_d.jpg" alt="" width="640" height="428" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6144/6208736147_03f804e1b7_z_d.jpg" alt="" width="640" height="428" /></p>
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<p><img class="alignnone" title="All rights reserved by hansenfu" src="http://farm7.static.flickr.com/6136/6208736521_3cbd55a391_z_d.jpg" alt="" width="640" height="428" /></p>
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]]></content:encoded>
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		<title>Director Of Client Development at Liquid Agency</title>
		<link>http://www.svbrandforum.com/2011/10/director-of-client-development-at-liquid-agency/</link>
		<comments>http://www.svbrandforum.com/2011/10/director-of-client-development-at-liquid-agency/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:12:37 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=704</guid>
		<description><![CDATA[Liquid Agency San Jose, CA Director Of Client Development Brief Description One word: Closer. Are you one? Do you have the leadership qualities it takes to win over clients, sell good work, and ultimatley drive the agency’s business to reach and surpass its next goal? The DCD is an integral member of the Leadership team [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Liquid Agency</strong><br />
<strong>San Jose, CA </strong></p>
<p><strong>Director Of Client Development</strong></p>
<p><strong>Brief Description</strong></p>
<p>One word: Closer. Are you one? Do you have the leadership qualities it takes to win over clients, sell good work, and ultimatley drive the agency’s business to reach and surpass its next goal? The DCD is an integral member of the Leadership team and must be able to sustain and maintain growth under all conditions. In essence, you must be able to work a room, then take over the room, then deliver on what you promised the room. The DCD is The Closer. This position can be in Portland or San Jose.</p>
<p><strong><a href="http://hire.jobvite.com/j/?cj=oVvXVfw2&amp;s=SV_Brand_Forum" target="_blank">Click here to apply.</a></strong></p>
<p><strong><br />
</strong></p>
]]></content:encoded>
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		<title>Director Of Client Services at Liquid Agency</title>
		<link>http://www.svbrandforum.com/2011/10/director-of-client-services-at-liquid-agency/</link>
		<comments>http://www.svbrandforum.com/2011/10/director-of-client-services-at-liquid-agency/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:10:54 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=701</guid>
		<description><![CDATA[Liquid Agency San Jose, CA Director Of Client Services Brief Description Can you build and nurture client relationships? Will you tirelessly motivate and drive your team to success? Are you about delivering results, sharing learnings, and going out and digging deeper? Superman/woman tendencies? If you answered yes to those, keep reading. We need you at [...]]]></description>
			<content:encoded><![CDATA[<p><strong><strong>Liquid Agency</strong><br />
<strong>San Jose, CA</strong></strong></p>
<p><strong><strong><br />
</strong>Director Of Client Services</strong><br />
<strong>Brief Description</strong></p>
<p>Can you build and nurture client relationships? Will you tirelessly motivate and drive your team to success? Are you about delivering results, sharing learnings, and going out and digging deeper? Superman/woman tendencies? If you answered yes to those, keep reading. We need you at Liquid Agency.  Our team needs a leader, one with digital experience. This position can be in Portland or San Jose.</p>
<p><a href="http://hire.jobvite.com/j/?cj=oFcQVfwm&amp;s=SV_Brand_Forum" target="_blank">Click here to apply.</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Senior Project Manager at Liquid Agency</title>
		<link>http://www.svbrandforum.com/2011/10/senior-project-manager-at-liquid-agency/</link>
		<comments>http://www.svbrandforum.com/2011/10/senior-project-manager-at-liquid-agency/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:05:59 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[Silicon Valley]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=699</guid>
		<description><![CDATA[Liquid Agency San Jose, CA Senior Project Manager, Temp To Perm Brief Description Do you know what a brand is, and all its essential ingredients? Have you managed jobs from strategic messaging platforms to the development of brand identitiesh, all the way down to website or app build-outs? Can you deliver realistic schedules and estimates [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Liquid Agency</strong><br />
<strong>San Jose, CA<br />
</strong></p>
<p><strong>Senior Project Manager, Temp To Perm</strong><br />
<strong>Brief Description</strong><br />
Do you know what a brand is, and all its essential ingredients? Have you managed jobs from strategic messaging platforms to the development of brand identitiesh, all the way down to website or app build-outs? Can you deliver realistic schedules and estimates to our clients, with no surprises along the way? Sure, we expect a lot from our Senior Project Managers. But if you’re the right fit, you wouldn’t expect anything less.</p>
<p><a href="http://hire.jobvite.com/j/?cj=o6XRVfwz&amp;s=SV_Brand_Forum" target="_blank">Click here to apply.</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Account Manager at 1185 Design</title>
		<link>http://www.svbrandforum.com/2011/10/account-manager-at-1185-design/</link>
		<comments>http://www.svbrandforum.com/2011/10/account-manager-at-1185-design/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 23:01:50 +0000</pubDate>
		<dc:creator>Silicon Valley Brand Forum</dc:creator>
				<category><![CDATA[Brand Job Listings]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job]]></category>

		<guid isPermaLink="false">http://www.svbrandforum.com/?p=695</guid>
		<description><![CDATA[1185 Design, Palo Alto, CA Account Manager 1185 Design is a full service, award-winning, design and multimedia agency of 25 creative professionals with expertise in design, brand strategy and programming in Palo Alto, CA. Our clients range from start-ups to Fortune 100 companies in services, consumer, technology, institutions and biotech. Our culture is one of [...]]]></description>
			<content:encoded><![CDATA[<h2><strong>1185 Design, Palo Alto, CA</strong></h2>
<p><strong>Account Manager</strong></p>
<p>1185 Design is a full service, award-winning, design and multimedia agency of 25 creative professionals with expertise in design, brand strategy and programming in Palo Alto, CA. Our clients range from start-ups to Fortune 100 companies in services, consumer, technology, institutions and biotech. Our culture is one of collaboration with multidisciplinary teams working with our clients to create a framework to build memorable brands.<span id="more-695"></span></p>
<p>The candidate will be an integral part of a small team of account people in a dynamic design setting. A successful candidate is one who thrives under pressure and works effectively in a fast paced design agency, has disciplined experience in the design/marketing industry, preferably with agency experience; and the ability to simultaneously prioritize multiple projects including client expectations and schedules.</p>
<p>This client-facing role manages 1185 client relationships by pitching new business, leading internal project management, managing the client day-to-day needs and ensuring project continuity.</p>
<p><strong>Activities</strong></p>
<p>• Work directly with clients to initiate and oversee management of individual projects and accounts</p>
<p>• Lead client planning meetings from project inception</p>
<p>• Proposal writing, including responsibility for ensuring proper documentation of contract terms and conditions, budget acceptance, etc.</p>
<p>• Internal and external resource planning/coordination and budget preparation/negotiation</p>
<p>• Produce creative briefs for review by project team and client</p>
<p>• Ensure that proposals coincide with project scope, plan, budget, goals, and objectives</p>
<p>• Ensure that proper communication is maintained within project team</p>
<p>• Research and develop content and create presentations using InDesign</p>
<p>• Handle billing and receivable discussions and achieve resolutions, keeping management informed of status of all outstanding issues</p>
<p>• Maintain knowledge of client industries and familiarity with competitive landscape</p>
<p><strong>Requirements</strong></p>
<p>• College degree in communications, business or marketing</p>
<p>• Project management experience</p>
<p>• Excellent interpersonal dynamics</p>
<p>• Superior verbal, presentation, written &amp; organizational skills</p>
<p>• Meticulous focus on details and deadlines</p>
<p><strong>Preferred Experience </strong></p>
<p>• Design agency experience</p>
<p>• Print and web technology understanding</p>
<p>• Proficiency with Adobe CS and MS Office for the PC or Mac</p>
<p>• Creative web strategy capabilities</p>
<p><strong>Onsite Contract-to-hire</strong></p>
<p><strong>Please submit resume with samples and salary history to: resume@1185design.com</strong></p>
<p>No phone calls please.</p>
]]></content:encoded>
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