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Brand Engagement in Social Media

April 20, 2012 By Leave a Comment
Silicon Valley Brand Forum presentsBrand Engagement in Social Media

Managing the Brand Experience in a Seemingly Unmanageable World

Presenter and Panelist
Lorie Loe, CEOEccolo Media

Panel Moderator
MIke Sanchez,
Brand StrategistCisco Systems

Panelist
Katy Keim, CMOLithium Technologies

Panelist
Sandi Meyer, Sr. Dir., Mktg.TrendMicro
May 15, 2012 | 8:30am – 12:00pmSpend a morning learning about best practices in

Brand Engagement in Social Media

 


2100 Logic Drive, San Jose, CA

 

 
Companies work very hard to maximize the impact of a brand experience. They want to be sure that customers have a positive brand experience at every touchpoint. In the world of social media, where communities are run by people with no allegiance to your brand, brand managers are facing new challenges for managing that experience. We’ll hear from brand leaders who have tackled this challenge, and we’ll get a deeper understanding of managing brands in social media.The Event will begin with a presentation from
Lorie Loe, CEO of Eccolo Media, on the connection between engaging audiences through brand content in social media and building your brand.We’ll also have a panel discussion with a group of brand professionals sharing best practices and challenges from both the client and agency perspective.
Premier Sponsor:               Media Sponsor:         

Associate Sponsors:

 

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Spring 2012 Silicon Valley Brand Forum

March 22, 2012 By Leave a Comment



May 15, 2012

8:30 am to 12 pm

The next Silicon Valley Brand Forum will take place at:

Spend a morning learning about best practices in:

Brand Engagement in Social Media

Managing the Brand Experience in a Seemingly
Unmanageable World

Companies work very hard to maximize the impact of a brand experience. They want to be sure that customers have a positive brand experience at every touchpoint. In the world of social media, where communities are run by people with no allegiance to your brand, brand managers are facing new challenges for managing that experience. We’ll hear from brand leaders who have tackled this challenge, and we’ll get a deeper understanding of managing brands in social media.  

The Event will begin with a presentation from Lorie Lowe, CEO of Eccolo Media, on the connection between engaging audiences through brand content in social media and building your brand.

We’ll also have a panel discussion with a group of brand professionals sharing best practices and challenges from both the client and agency perspective.

 

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Getting Ready For Our 2012 Spring Event

October 18, 2011 By Leave a Comment

 

Silicon Valley Brand Forum Fall 2011

 

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The Silicon Valley Brand Forum will hold its Spring 2012 event at Xilinx in San Jose on May 15. The topic will be “Brand Engagement in Social Media.” And we are already looking to the fall for our next forum. We are talking with some potential host companies and are considering a broad range of possible topics at this point. If you have an idea for a great topic for a brand forum, let us know and we will consider it for the fall or beyond.

Please leave a comment below or send an email to kevin@svbrandforum.com.

Cheers,
The Silicon Valley Brand Forum staff.

 

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Evangelizing The Brand Within Your Organization

September 8, 2011 By Leave a Comment

 

                                                       

EVANGELIZING THE BRAND

Within Your Organization

 
When: September 27, 2011
8:30 am to 12 pm
Where: NetApp Executive
Briefing Center
495 East Java Drive, Sunnyvale, CA 94089

 

 

 

 

 


Are you simply communicating your brand within your organization or are you evangelizing it, getting everyone from the CFO to the receptionist to live the brand values? Spend a morning with seasoned brand professionals learning how they have engaged people in the brand messages and turned stakeholders from brand followers into brand evangelists. [Read more...]
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Hallelujah! A Forum on Brand Evangelism

July 28, 2011 By Leave a Comment

Mark your calendars for September 27th. The forum will begin at 8:30 am and end at 12 noon.

That’s when you and our devoted flock of brand professionals will gather at the Evangelical (Executive) Briefing Center at:


495 East Java Drive
Sunnyvale, CA 94089

 

Spend a morning sharing and hearing best practices in evangelizing the brand throughout an organization. It’s not enough to simply communicate brand promise, attributes and visual and messaging standards.

A truly branded company must have every employee embracing the brand. Hear how brand leaders are getting people throughout their entire organization to engage with the brand.

Refreshments will be served to the congratulation.

 

Save Your Seat Now

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Silicon Valley Brand Forum at Applied Materials

April 11, 2011 By Leave a Comment

Brand professionals from all around the Bay Area spent a morning learning and sharing ideas in:

 

Brand Implementation Across All Touchpoints


 

Case Study Presentation

Criss Marshall, senior director of brand marketing at NetApp, took us through the objectives, challenges and successes in the global launch a refreshed brand at NetApp, a multi-billion dollar leader in the digital storage industry.

 

Panel Discussion

Brand leaders tackled brand implementation issues such as recognizing the breadth of brand touchpoints in a large organization, the centralized versus the decentralized approach to managing brand touchpoints and maintaining consistency across various regions and markets.

 

Jason Cieslak, Panel Moderator

Jason is the managing director of West Coast operations for Siegel + Gale. He has managed client relationships with Demand Media, Lifescan, Microsoft,  Nestle, Shell, Sony Playstation and many others.

  

Rod Swanson, Panelist

Rod is the Sr. Director of Brand at Electronic Arts. He serves as the global lead for the EA brand and over the past 19 years has helped the brand grow in a constantly evolving industry. Since 2000, he has focused on creating brand integration across EA’s vast line of sports games.
 

Kurt Kwok, Panelist

Kurt is the vice president of Corporate Marketing for Applied Materials where he is responsible for growing the brand in existing and new markets and developing programs to strengthen the sales and marketing organization.

 Mike Sanchez, Panelist 

As a leader on the brand team at Cisco, Mike is charged with the integration and management of the corporate brand as it aligns with Cisco’s myriad business units and marketing organizations.  His responsibilities include brand education and training for vendors and employees.


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