April 23rd, 2015
Silicon Valley Brand Forum at Atmel
The Rocket Fuel for Content Marketing
Atmel in San Jose hosted the latest brand forum, where leaders in brand and content marketing came together to discuss best practices in aligning brand strategy with content marketing strategy.
Steve Farnsworth, Silicon Valley Brand Forum Director and CEO of Steveology, followed with a presentation sharing some amazing statistics about content marketing that emphasized the importance of gaining a deep understanding of your customers and providing them with content they can use.
Bob O’Brien, Assoc. Director, Verbal Identity at Interbrand and Jonathan Redman, Senior Director of Client Services at Interbrand gave a case study presentation showing how they approach aligning a content strategy with the brand foundation with clients at Interbrand. They showed examples of their work with American Express and NBC Universal.
~ PANEL DISCUSSION ~
Bob Kennedy, Moderator
Bob has been driving brand and marketing efforts in Silicon Valley for
over 20 years with AMD, Cadence, McAfee and others. He has moderated
and taken part in several brand forum panels in the past.
Sanders Arts, Panelist
Sander Arts is Vice President of Marketing at Atmel. Mr. Arts brings nearly 15 years of marketing and communications experience in the semiconductor industry. Prior to Atmel, he was Vice President of Marketing and Communications at NXP Semiconductors (formerly Philips Semiconductors).
Mr. Arts managed the global internal and external communications programs at Philips Semiconductors prior to the NXP spin-out in 2006.
Karl Isaac, Panelist
Karl Isaac oversees Adobe’s brand strategy and innovation group, managing Adobe’s corporate, product, solution, and hardware brands as well as environmental and acquisition branding. During his career, he has led branding and marketing for some of the world’s most recognized brands and has worked in client and agency-side roles at Microsoft, Apple, Razorfish, and Landor.
Margot Merrill Fernandez, Panelist
Chief Margot manages content strategy at Facebook, making Facebook easier to use, so more people can connect and share valuable and inspiring information.
Before joining Facebook she was the director of brand and content strategy at Hot Studio. Margot also was a producer in the graphic design group at Apple and was a senior producer and account manager at Frog Design.
Bob has over 20 years in the advertising, marketing, and branding world,beginning as a copywriter at Comedy Central in television. After time at JordanMcGrath Case & Partners, he wrote for his own agency, then for JWT and on the corporate side at Bloomberg L.P. Bob joined Interbrand in 2013, and has worked on AT&T, CoStar, Schneider Electric, Bang & Olufsen and other world-changing brands.