April 23rd, 2015
Silicon Valley Brand Forum at Atmel
The Rocket Fuel for Content Marketing
Atmel in San Jose hosted the latest brand forum, where leaders in brand and content marketing came together to discuss best practices in aligning brand strategy with content marketing strategy.
Steve Farnsworth, Silicon Valley Brand Forum Director and CEO of Steveology, followed with a presentation sharing some amazing statistics about content marketing that emphasized the importance of gaining a deep understanding of your customers and providing them with content they can use.
Bob O’Brien, Assoc. Director, Verbal Identity at Interbrand and Jonathan Redman, Senior Director of Client Services at Interbrand gave a case study presentation showing how they approach aligning a content strategy with the brand foundation with clients at Interbrand. They showed examples of their work with American Express and NBC Universal.
Bob Kennedy moderated a panel of experts as they shared their perspectives on creating a content strategy that aligns well with the brand.
The panelists included Sander Arts from Atmel, Margot Merrill Fernandez from Facebook, Karl Isaac from Adobe and Bob O’brien from Interbrand.
A detailed summary of the event can be dowloaded here.