Who Are You? Really?
Brand Archetypes and Defining Brand Character
When: March 7, 2012
Where: Cheskin Added Value Headquarters
More and more products and services are introduced each year, to an increasing cacophony of marketing messages. How can you cut through the clutter? How can you create a unique, compelling positioning for your brand that transcends the noise?
Helen Firth and Lee Shupp from Cheskin Added Value will lead a discussion about developing brand character, presenting their own approach which emphasizes the adroit use of archetypes. Archetypes are characters that we recognize from cultural stories that are core to our understanding of the world: the Hero, the Sage, the Magician, the Lover, and others. Applying archetypes requires a blend of art and science, because you must integrate dominant and secondary archetypes to create a truly unique and differentiated brand character all your own.
We welcome your presence and point of view, as we look forward to a rich discussion of this important topic.
There is no cost for this event.
Refreshments will be served.