Some Additional Thoughts And Reading On Brand Evangelism
As we explore the issue of brand evangelism on the inside of an organization, we might ask ourselves, “What does a well brand-evangelized organization look like?”
A well-branded company, one that really lives their brand promise throughout the entire organization, reflects their brand strength in various ways from their products and services to their marketing and to the appearance of their offices. The real sign of a well branded company, though, is their people.
Tom Peters tells the story of a FedEx office manager in a mountainous area who suffered a power outage and rented a helicopter with his own credit card to fly up to the remote spot where he was able to repair the damage and get the power going. And he was able to make all of his shipments. That’s a company whose employees understand the brand promise of uncompromising customer service and live the brand.
Nordstrom’s, Starbucks, and Disney all have similar stories. Even Tandem Computers, Intel, and Oracle have similar stories.
We’d like to hear your stories of Silicon Valley companies whose employees have done something extraordinary in their effort to “live the brand.”
Some Great Brand Evangelism Reading
Harvard Business Review on Breakthrough Leadership (P.59 especially interesting.)
HR perspective – Employee branding Branding from the Inside Out
These books are worth checking out, too
The Culture Cycle: How to Shape the Unseen Force that Transforms Performance
Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
