Our recent event at Google was a full morning of experts sharing insights on content strategy and how companies are aligning it with brand strategies.
Thomas Ranese, Director of Google Brand Studios, began the event by sharing their view of content at Google, sharing examples of interactive content, user generated content, and creator generated content.
We have extracted highlights from video of the event, captured by our friends at School of Thought*, and we have posted links to some of them below. We will add more highlights throughout November. Check out the clips of Thomas Ranese, as well as Ben Tomkins and Bill Calder from Intel Free Press, and our panelists sharing their insights on content strategy, including Erin Robbins O’Brien of GinzaMetrics, Jon Miller from Marketo, Matt Cohen from OneSpot and Craig Rosenberg from TOPO and Funnelholoc.com.
Silicon Valley Brand Forum at Google Video Highlights:
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