Brand Management: Rocket Fuel for Content Management

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Silicon Valley Brand Forum Spring Forum at Atmel

April 23rd, 2015

8:30am to Noon


Rocket Ship Picture2Content marketing is a powerful branding tool when properly executed all the way through to conversion. The key is to consistently incorporate the key brand messaging into the content and address the brand drivers with each audience. When brand managers have a seat at the table with content marketers brand relevancy grows exponentially. We will talk to some of the sharpest content marketers and brand managers to learn how they combine the best of both worlds to engage customers. They’ll share best practices, challenges and who they look to for inspiration.

You’ll learn:

  • The powerful impact that content marketing has on brand strength

  • Common ways that content marketers stray from the brand

  • What brand managers can do to provide value to content marketing efforts

  • How brand research helps align content with buyer’s personas

  • The importance of addressing customer informational pain points



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