Dave Aaker joined Kelly Hampton from HP, Mike Sanchez from Cisco and Emily Miller from NetApp answering questions like:
How does your organization define “innovation”, and is it part of the company’s values and culture?
In an age where the average tenure of a CMO is about 18 months, how do you get execs to commit to long-term brand building programs?
Some of the most interesting questions, though came from our audience, who challenged and dug deeper into many of the questions. Join us in the spring for our next Silicon Valley Brand Forum.
David Aaker Shares the Six Essential Big Ideas for Building and Growing a Brand Our event opened with a talk from Jennie Grimes, Vice President of Global Brand and Demand Generation for NetApp, … [Read More]
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