 |
| |
|
 |
|
|
|
We are starting to
explore compelling
and relevant topics
for our next brand
forum, as well as
hosts and panelists.
If you would like to
recommend a topic,
host or panelist,
please contact
us.
Look for a "Save the
Date" message once
we lock in a host
and topic. |
|
 |
|
|
|
|
|
|
|
Brand professionals
and non-profit
managers spent a
morning learning
about what motivates
people to give, how
companies align
themselves with
causes, and what
non-profits look for
in a relationship
with a corporate
sponsor.
 The
event began with a
fascinating
presentation by
Jennifer Aaaker on
"The Psychology of
Giving." Professor
Aaker's presentation
is available for
download in PDF
format.
The presentation was
followed by a panel
discussion moderated
by Melissa Drydahl,
with panelists
representing both
the corporate and
non-profit side of
cause marketing
sharing their
perspectives on
aligning cause
marketing efforts
with brand strategy.
 |
| |
|
|
|
|
 |
|
|
|
 |
|
Read provocative insights on brand issues from Bay Area brand professionals and offer your comments. |
|
| |
 |
|
|
|
The Silicon Valley Brand Forum
was founded in 2000 to enable brand professionals to share challenges, trends and opportunities in
brand
management. We are the only Bay Area organization dedicated exclusively to brand management.
Our members come from the client side, agency side, and academic side of branding. We are committed to keeping brand professionals
throughout the Bay Area educated and connected. |
 |
| |
 |
|
|
|
Gravity Summit at UC Irvine:
Social Media Marketing for
Business
Gravity Summit events help
bridge the gap between the new
Social Media Marketing tools and
the business community. This
all-day event features speakers
from Y&R, Cisco Systems, Intuit,
Domino's, LinkedIn, Visible
Technologies, and the SoCal
Action Sports Network. |
|
|
| |
| |
|
|
| |
|
