The visual brand – all of the assets that can be seen – can elevate a company’s brand to the level of leader and game changer, or it can be a reflection of how disconnected a company is from its customers.
Companies with powerful, coherent visual brands have strong overall brands and devoutly loyal customers while their less successful counterparts struggle to engage and gain relevancy.
Spend a morning learning how brand leaders with strong visual brands infuse visual imagery into every part of their organization to create a unique and engaging experience for their customers at every touch point.
· How companies define and communicate their visual brand beyond logo
usage, colors and typefaces. You’ll learn how visual brands are defined as a
· How to sell the value of a well-managed visual brand to executives and
how to convince the c-level that choosing a shade of blue can be a business
design rather than just an aesthetic decision.
· How visual brand leaders monitor acceptance of and engagement with their
· Best practices and pitfalls in developing a visual brand strategy.
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